Nike's Equality Campaign

Nike has recently released a campaign to draw people into the mind set of upholding fair play and respect to one another. It is hoped that equality that is already portrayed on sporting fields will have the ability to be translated off the field and into the everyday lives of people within communities. The focusing message of equality has Nike using its platform as one of the biggest sporting brands in the world to send the message to as many people as possible.

The campaign will be promoted through Nike's social media channels as well as billboards and posters. To further the awareness of the campaign, Nike has provided T-shirts as a way to encourage promotion towards the campaign. Nike has extended its audience by incorporating current athletes to create enthusiasm around the campaign to create a wider target market. This will enhance their brand and product by people relating Nike to supporting equality, bringing significant publicity to the brand. The campaign highlights the stressing factor of the immense opportunity to take a stand and strive for world wide equality.







Reference 

Monllos, K. (2017, February 12th). Nike just released a gorgeous, powerful campaign dedicated to equality. Retrieved from
         http://www.adweek.com/brand-marketing/nike-just-released-a-gorgeous-powerful-campaign-dedicated-to-equality/

O'Brien, K. (2017, February 13th). Nike's 'Equality' campaign takes a stance on diversity and opportunity. Retrieved from
         http://www.businessinsider.com/nikes-equality-campaign-takes-a-stance-on-diversity-and-  opportunity-2017-2?IR=T


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