Nike's target market


As the world leading sports footwear company, Nike's high performance athletic gear is mostly targeted at professional athletes, sports enthusiasts and youth ranged from 18 to 24 years old. Nike also focuses on targeting women customers with the development of their women's training segment. This segment is establishing quicker than the mens wear. It is believed that young athletes, in particular from; soccer, basketball, cricked and running will soon form Nike's target market. Nike's mission is to bring inspiration and innovation to every athlete in the world.

The new 'equality' campaign has seen Nike targeting fairness and respect amongst communities. Nike is aiming to encourage young athletes to take equality that is found on the field or the court to home towns to enhance world equality.  The message is demonstrated in the commercial. With the line "The bonds we find here,  should go past these lines"(Raabe, 2017). In the commercial this line is spoken as images a soccer team huddles together, demonstrating a sense of sportsmanship.



(Group one: Project Nike)
( Group one: Project Nike) 
Reference
Group one: Project Nike.(n.d.). Proposed secondary target audience.[image]. Retrieved from
          http://grouponemktproject.blogspot.com.au/

Raabe, W. (2017, February 28th) Nike's 'equality' campaign aims to unite communities on and off the court. Retrieved from. 
         https://www.linkedin.com/pulse/nikes-equality-campaign-aims-unite-communities-off-court-raabe

Yahoo finance. (2014, December 4th) Nike's Target market today and tomorrow. Retrieved from
          https://finance.yahoo.com/news/nike-target-market-today-tomorrow-210056686.html

 Zaid Ali. (2017, February 15th). Nike's segmentation targeting positioning marketing strategy. Retrieved from.
          https://www.slideshare.net/ZaidAli42/nikes-segmentation-targeting-positioning-marketing-strategy


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